Is paying for Tinder Gold worth it in 2020?

Updated: Jun 24, 2020

If you clicked this link via Google searching 'is paying for Tinder Gold worth it?' - Welcome!

My name is James Langton, I was on the Tinder official most 'Right-Swiped' on the platform as of 2019. I started Dater Help with the sole intention of helping dating app users improve their profiles. I also give dating coaching via Zoom. I worked directly with Tinder, but all opinions on this post are my own. 

If you're a regular on Tinder, you'll understand how often you are bombarded with notifications on why you should sign up to their premium features, plus you'll see how many features are dangled in your face but you are not allowed to use. Being prodded with a stick to 'buy buy buy' has lead you down the path of finding out whether it's worth paying for. Strap yourself in - let's go!

Here are some quick facts about Tinder:

. 5.9 million Tinder subscribers pay for a premium Tinder Plus and Tinder Gold

. Tinder users go on one million dates per week

. Tinder revenue stood at $1.15 billion in 2019; 56% of total Match Group revenue of $2.05 billion

It sounds obvious, but Tinder is a business. They rely on people paying for extra features to generate revenue. Tinder monetizes in other ways, such as adverts directly on their app, but the majority of their revenue is from premium users. 

Tinder offers three types of profiles - Free, Gold, and Plus. This post is about Tinder Gold, but I'll be writing blog posts on the other two profile types reeeeeal soon. 

How much does Tinder Gold cost?

The price is £4.66 per month, but if you sign up for 12 months it's £3.50 a month.

It's also worth mentioning that Tinder got in trouble a few years ago for charging users over 30 years old DOUBLE what someone under 30 would pay (sneaky, huh?). The lost in court and have changed their pricing structures. 

Tinder also seems to change the price, depending on your age and location. There have been many reports of users paying different amounts for the same service, even today. 

What are the Tinder Plus features? 

. No ads

. Passport feature 

. 1 boost per month

. 5 Super Likes a day

. Rewind 

. Unlimited likes 

No ads

Pretty self-explanatory. You aren't shown any adverts on Tinder when you sign up for Gold. Not a make or break deal, but nice to have. 

Passport feature 

The passport feature is amazing if you travel regularly. Planning on going to London in 2 months but currently live in LA? No problemo, you can simply place the 'Pin' in London, and get swiping on people who are based in London. This feature is amazing! 

1 Boost Per Month 

Tinder's algorithm places your profile at the top of the swipe deck for users within your age and location range. Tinder claims you can get 10x more matches, but I don't think this is true. They could be selling this feature on a data set that isn't that great. E.g, 100 users who had only 1 match now has 10, being selective with who the claim got more matches. Again, not a make or break feature, but nice to have.

5 Super Likes a day 

Every 24 hours you are allowed to 'Super Like' a profile. This is a great way to tell someone you really, really like them. I find this a little intense and it gives the dynamic of the match very much one-sided rather than equal attraction. You react and speak to someone differently knowing they really like you. Quite a cool little feature, but I wouldn't miss it if it disappeared. 

Tinder Rewind 

Rewind is basically where you can 'rewind' a swipe. If you accidentally swipe left on someone but wanted to swipe right, you can simply press the little yellow Rewind button, and you'll get a second chance. I feel this feature is not that valuable, I wouldn't miss it if it disappeared, that's for sure.